Quality Signage Standards

Graphic design of advertisements

Foil vs printed graphics

Although we are in an era where printing is widespread in all areas and it is a convenient technology for manufacturers because the work is done by the machine, there is no need to stock inventory and leftovers are minimal, it is definitely not the most suitable technology for the client. Printed films have a number of disadvantages in advertising :

The first is a shorter lifespan - printed films fade, if you've encountered washed out colour on an advertisement you can be almost certain it's a printed advertisement.

Poorer lightfastness - printed films have lower saturation, so they lighten a lot when illuminated, which counteracts their advantage of a relatively wide colour gamut. It is often difficult to be satisfied with the appearance of the printed film after the light has been shone through.

The biggest advantage of printing is the wide colour palette, but little is known anymore that the same job (CMYK) looks a little different from each printer, so there's no certainty there either.

The solution to all of these problems is to work with cut graphics, these are stencil films (which is where the disadvantage of their limited colour choice comes in) that are specifically made for light advertising, they are always the same, the colours are rich and they perform well when lit and they have a long life - you can count on colour fastness for 5+ years. We have a graphic workstation with plotter technology, a large stock of foils and an experienced team of arrangers. We always strongly recommend cut graphics to clients because we want them to last as long as possible, regardless of the higher production costs.

Careful execution by an experienced team

When two people do the same thing, it's not the same thing

Last but not least, the design of the ads is important. We have a complete in-house production technological background, which allows us to realize advertising projects under one roof and monitor the quality of workmanship, so we can make sure, for example, that the paint of products is smooth and can be relied on. Thanks to our expert team and attention to quality, our products are precisely matched, the electrical wiring is secure and the overlays are tastefully done. These are also fundamental reasons why clients return to us repeatedly and we are highly rated even in markets with high demands such as Switzerland.